Whether you run a small business or hold an executive position in a fortune 500 company, we have found the following books to be terrific in growing our business and think you will too:

Hug Your Customers
by Jack Mitchell

Well not really—but metaphorically! The author, founder and ceo of two of the most successful clothing stores in the nation, teaches his simple but winning relationship approach to customer service: "A relationship is at the heart of every transaction." Learn how personal touches ("hugs") will help you create amazing customer loyalty:

• Remembering the name of your customer's dog
• Calling a customer to make sure he's satisfied after a purchase
• Having a "kids' corner" with TV, books, and treats
• Knowing your customers golf handicap
• Introducing customers to business contacts

A proven technique that will help you develop a client base that lasts a lifetime and grows exponentially.

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101 Ways to Boost Your Web Traffic
by Thomas Wong

Web marketing is a challenging and laborious activity. The exponential growth of the Internet has further compounded this problem as millions of websites are added each day. This book explains what you can do to increase your web traffic and convince others to buy your ideas, products, and services.

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Net Words: Creating High Impact Online Copy
by Nick Usborne

Writing for the web is different. If you need to write your own electronic copy, Net Words provides an excellent short course in effective online copywriting. It explains what works and what doesn't and shows you how to create copy for websites, newsletters, and email campaigns guaranteed to:

• attract customers and hold their attention
• differentiate your business from its competitors online
• dramatically increase sales from your site
• build customer loyalty
• breathe new life into your customer services

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Don't Make Me Think
by Steve Krug

Web usability expert, Steve Krug, explains web usability in terms we can all relate to. Web developers and architects talk about the importance of web usability when creating your website, but what does it all mean? This book details how users really use the web nowadays—it's not how you think. Learn how to design pages for scanning, not reading; how to write for the web; how to build great navigation; create an outstanding home page; and more.

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Why We Buy: The Science of Shopping
by Paco Underhill

Effective business owners and marketing professionals need to understand the way their customers think and make buying decisions. The author offers creative and insightful tips on how to adapt to our ever changing customer.

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The E-Myth Revisited
by Michael Gerber

The E-Myth discusses how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. It teaches you how to grow your business in a predictable, productive way that will enable you to truly control your own destiny. Yes, small businesses fail at an alarmingly high rate. But yours doesn't have to be one of them.

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Rich Dad, Poor Dad
by Robert Kiyosaki

This book will change the way you think about money. Learn what the rich teach their kids about money that the poor and middle class do not. Learn how to have your money work for you and why you don't need to earn a high income to be rich.

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